The West Indies Rum and Spirits Producers’ Association has enrolled Clement “Jimmy” Lawrence to the board of directors representing the Jamaica rum industry.

The West Indies Rum and Spirits Producers’ Association (WIRSPA) has approved the incorporation of Hampden Estate Gold, Monymusk Plantation Special Reserve and Westerhall Vintage into its Authentic Caribbean Rum (ACR) marquee.

WIRSPA relaunches

14 June, 2013

The West Indies Rum and Spirits Producers’ Association has relaunched its ‘Authentic Caribbean Rum' campaign.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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